My expertise
Product Thinking
Every successful product begins with clarity. I create a bridge between vision and execution, defining what the product is, who it serves, and why it matters.
Product Design
A true product is unbreakable. From intuitive UX and refined visuals, you get a design that solves real problems, delights customers, and creates trust.
Design Systems
From consistency to scalability, you get a design system and documentation keeping your brand and product coherent to scale gracefully across platforms, devices, and themes.
Design Operations
As a coder myself, I know the importance in speaking the dev‘s language. Instead of a dev hand-off, I guide implementation to preserve intent and detail through every build.
Design Extras
Design doesn’t stop at delivery. I stay involved through launch, refining overlooked moments until the product feels cohesive, complete, and ready for real world use.
While design is more than meets the eye, here’s the visible part of the story
My approach
I call it Go-to-Market Design.
It‘s a practice of designing digital products that are not only visually refined, but structurally prepared for real-world use.
It’s where business strategy, brand intent, and product logic converge into a single coherent system that sustains growth after launch.
Sometimes, the projects we learn the most are the personal ones
Who am I
I‘m Zlatko Najdenovski—a product designer and systems thinker. I help startups and product teams translate strategy into design that scales without unnecessary complexities.
With 18 years of experience across multiple niches and my own ventures, I learned to design for the real-world, emphasising onboarding flows, edge cases, and other, not-so-happy-paths, that define how people actually use your product.
The goal is naively simple, yet terribly complex, but isn‘t that what product design originally stands for?
Clients speak louder than my work
He totally got what I was going for with my brand. The logo is straight-up fire and has received so many compliments already. I'm stoked to put it on all of my branding materials and show it off to the world.
The moment I discovered Ensage I knew immediately that it would be the right fit for what I’m seeking. It was like meeting a person who could express my thoughts and feelings more aptly than I ever could.
Zlatko is an incredibly talented product designer and thinker. He’s someone you can collaborate with deeply, and trust that you will leave the experience with a better product and business than before.
During the design process, Zlatko shared ideas and sought feedback often, which helped ensure that the design and illustrations fully matched our intended message. He spent the time needed to ensure that every detail was just right across the website, and he made himself available when needed during the implementation phase.
Zlatko‘s professionalism, skill, and attention to detail stood out among the candidates we considered. He was extremely responsive to our requests and took the time to understand our requirements thoroughly. His great sense of design was evident in the final product, which exceeded our expectations.
This collaboration went perfectly. Zlatko is both a strong proposer and a good listener. His professionalism is constant throughout the design process, from the format of the deliverables to his responsiveness and availability. Rarely one can find such a designer.
His work is very creative, professional, and fast, and he spent energy transforming the business and product development plans into visuals for our web presence.
Zlatko possesses a unique ability to breathe life into a vision. Through careful collaboration and deep insight, he has masterfully shaped our brand into a beacon of elegance.
We received a lot of accolades from our community on how fantastic our new site looks post the revamp. We look forward to collaborating with Zlatko on other projects.
I have used Zlatko for over 10 years to help design Condos.ca and Mrloft.ca—he’s one of the most talented UX/UI designers I know of.
Zlatko is a great designer who pays a lot of attention to details! He's really good at visual design and building libraries of UI components. He's well-versed in Sketch and keeps everything nicely organized inside his Sketch files.
The quality of Zlate’s work is unsurpassed. It elevates great ideas and projects to absolute excellence.
It was a rewarding experience to work with Zlatko. His “ensage,” approach jumped out at me when I saw it. His commitment to deeply human values made him stand out and I'm thrilled with the final result. Now... to our next project together!
Working with Zlatko felt like finally having someone translate our messy ideas into a cohesive, usable product.His UX thinking is razor-sharp. Every flow became faster, simpler, and more elegant. Our users noticed the difference immediately.